The Blood Matters Blog ·

    What's New With OBI's Bonus Points?

    We know our bonus point texts and emails have been coming at you fast — sometimes it can feel like a lot. So we’re trying something new.

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    If you’ve ever gotten a text or email from Our Blood Institute — and let's be honest, you probably have — you might have seen us mention Bonus Points. You might have even thought “Okay… but what does that actually mean?”

    Here’s the scoop: Bonus Points are a little extra thank-you for stepping up when patients need you most.

    Some days, hospitals need certain blood types more than usual. Other times, history tells us donations might dip — like during holidays, back-to-school season or when weather could impact drives.

    Bonus Points encourage you to donate when timing really matters — and in return, you get a little extra love in your points balance. Think of them as extra credit for saving lives!

    February 2026 Calendar

    So What Changed?

    We heard you — too many texts, not enough context. So from now on, you’ll get one clear monthly calendar that shows every Bonus Point opportunity.

    No more guessing, no more clutter — just the info you need, all in one place — so you can schedule your platelet appointments when it works best for you.

    Because your time is valuable — and so is your gift! Schedule your next visit today. Patients — and your points — are waiting.

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    But bonus points are just one aspect of OBI's next-level donor rewards program, which offers power-ups and perks that grow as you hit milestones, give more often and make the most of your blood type!

    How It Works

    Heads up! You only earn rewards points if you've created a profile in OBI's donor portal. If you haven't already, take a moment to do that right now.

    Through OBI's new donor rewards program, you earn points for the things you do to make your donation count even more.

    • Book your own appointment and donate? Points.
    • Book it at least seven days in advance? More points.
    • Make the donation that helps the most patients? Jackpot.

    Every action that keeps blood flowing to patients earns you credit, and those points can be redeemed for rewards in our online store!

    But when you respond to a text or email offering Bonus Points — like when we’re in a high-need situation — you’ll see your balance grow even faster.

    Here's how that looks.

    Bonus Points In Action

    See That?

    Donors can earn up to 2,500 points for giving any day of the week. But by giving on a high-need day, those rewards leveled up to 4,500 points!

    Here's what's amazing: A $25 Mission Market gift card can be yours for 3,750 points. Mission Market is packed with tons of cool merch for donors — and purchases support Global Blood Fund. It's a win-win-win!

    But wait... what's this about a superpower?

    Well, some types of blood, plasma and platelets are in higher demand. Your donation can make an even bigger impact — for patients AND for you — when it’s exactly what hospitals need most.

    Blood Type Superpowers

    Here's how to tap into that superpower to maximize your impact.

    • Types A and B: Earn 1,500 points per platelet donation
    • Type AB: Earn 1,500 points per platelet donation OR platelet/plasma donation
    • Type O Positive: Earn 1,500 points per platelet donation
    • Type O Negative: Earn 1,500 points per power red donation

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